We have seen great leaps forward in digital technology in the past few years. The advent of new technologies like smartphones and touchscreen tablets have revolutionized the way we live and work. Believe it or not we are just getting started. Technology will get even better. In the future, we could live like people in science fiction movies.
But despite these technological innovations, nothing beats having real-time face-to-face contact with other people.
Recently, Honeywell Aerospace supported the Singapore Community of Regional Aviation Professionals Society (SCRAPS) in hosting a private event jointly sponsored with Milbank, a leading international law firm founded in New York in 1866.
Bank of China (BOC) Aviation started SCRAPS almost 15 years ago with a small group of fewer than 100 people. Singapore-based BOC Aviation is a leading global aircraft leasing company with a fleet of modern aircraft flying with more than 50 airlines worldwide.
SCRAPS has evolved to become a much larger event, often hosting more than 300 guests. Aviation companies take turns hosting the SCRAPS events with many attendees coming from airlines, banking and financial institutions, defense groups, leasing companies, airports and aviation equipment manufacturers.
SCRAPS is a good example of a successful networking group. Building and nourishing relationships with customers and other professionals is an essential component of promoting a business. Traditional networking events such as trade shows and social events have long been a staple of the business world and business people should continue to support these types of events.
I recommend attending networking events where you know you will be in contact with your prospective customers. The following three points are examples of traditional networking events that are appropriate to attend.
o Events where you’ll be in front of your prospective customers or clients.
o Events that CEOs and other decision makers will be in attendance, not just salespeople.
o Events that will attract your specific, niche target audience.
Look for events that give you the opportunity to help your prospective customers and clients. I am reminded of this catchphrase borrowed from Jerry Maguire (aka Tom Cruise) “Help Me Help You!”