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Four Ways to Make Your GoDirect Trade Storefront Pop

Four Ways to Make Your GoDirect Trade Storefront Pop PT

A new online ecommerce marketplace sponsored by Honeywell will revolutionize the way aerospace purchasing teams buy new and reconditioned equipment for their aircraft – ranging from replacement engines and auxiliary power units, to avionics and mechanical components, to consumable materials.

GoDirect Trade is the aviation industry’s first full-service online marketplace, featuring all the bells and whistles you’ll find on the most popular and convenient consumer shopping sites. Buyers will love the site because it features transparent pricing, photos of all available products, full documentation so they know the pedigree of every part, an online shopping cart and an “Ask the Seller” feature that lets customers connect with suppliers.

Sellers will find it easy to create a customized, branded storefront to give their products main-aisle exposure on the site. They’ll also find it an economical way to leverage the internet and reach more potential customers, who are attracted to the site by our anchor storefronts and unique features.

The site currently features more than 4,000 parts offered by Honeywell Aerospace Trading. Other branded storefronts will open soon, featuring products from companies like Dassault Falcon Jet, Delta Material Services, Standard Aero, H&S Aviation, Turbo Resources and WG Henschen.

We’re looking to add storefronts from other premier aviation industry suppliers as we aspire to make GoDirect Trade THE go-to spot for buying aircraft equipment. Check here for more information about becoming a GoDirect Trade seller.

Here are a few things that will help your GoDirect Trade storefront attract attention and deliver sales.

Attract Buyers and Browsers. Build a storefront that compels shoppers to enter. You’ve spent a lot of time and money building your brand, use it to its strongest advantage by using your logo or another enticing image. Promote your unique qualities.

Include Photos. Just like on successful consumer sites, GoDirect Trade customers want to see the products they’re considering. A good photo that shows the product in ready-to-ship condition goes a long way toward getting the customer to put your offering in their shopping cart. As they say, a picture is worth a thousand words!

Set the Price. We know. Putting a price online can be scary. But this is how we’ll drive the industry evolution and make buying and selling an easier proposition. Transparent pricing is one of the things that separates GoDirect Trade from lesser online parts exchanges. By setting a competitive price, you can save time and focus your efforts on selling, not quoting. Buyers and sellers still can negotiate, using the “Ask the Seller” feature.

Include Documentation. Build trust. We require some form of quality documentation be included in every listing and we use the latest blockchain technology to track the pedigree of every product listed. This gives buyers full confidence that the product they’re considering is certified and ready to ship, install and fly on their aircraft.

Visit us online to get a sense of the experience we’re trying to create with GoDirect Trade. When you’re ready to join us, drop me a note at support@GoDirectTrade.com so I can fill you in on the details and we can take a giant step toward your own grand opening! Buy. Sell. On the Fly!

Tony Perillo
Business Development Leader for GoDirect Trade
Tony Perillo is the Business Development Leader for GoDirect Trade, a new and exciting e-commerce site that will revolutionize the Aerospace Buying & Selling Community. Tony has over 35 years of Aerospace experience working with airlines, operators, OEMs, and critical third parties across both the ATR and BGA markets. Before joining GoDirect Trade, Tony has held a variety of positions across Honeywell, leading Customer Support, Sales and Service organizations. He has spent time with Honeywell, AlliedSignal, and Sperry refining the skills necessary to be part of the leadership team forging the path for this new, exciting endeavor. Tony is an alumnus from Arizona State University and is Six Sigma Green Belt certified.