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HK Bellawings Selects Honeywell's GoDirect Cabin to Manage In-Flight Connectivity Costs

HK Bellawings Selects Honeywell's GoDirect Cabin to Manage In-Flight Connectivity Costs

  • Private jet operator enhances aircraft with connectivity management services to better control in-flight connectivity costs and usage.

SHANGHAI, April 16, 2019 — Honeywell’s (NYSE: HON) has been selected by Hong Kong-based HK Bellawings Jet to supply GoDirect Cabin Connectivity applications for the company’s growing aircraft fleet. With Honeywell’s GoDirect Cabin, HK Bellawings will have access to cost-efficient Connected Aircraft services to more effectively manage cabin connectivity services.

“As the premier private jet operator in the Asia Pacific region, we provide a diverse array of professional, highly efficient and comprehensive business aviation services and solutions for our clients,” said Jack Li, vice president, HK Bellawings Jet. “With GoDirect Cabin we can offer better connectivity for a range of needs, like participating in a business video conference or enjoying in-flight entertainment. Honeywell’s GoDirect Cabin services will increase our capability to provide high-speed connectivity at a lower cost, further enhancing our competitive offerings in the region.”

HK Bellawings Jet will use GoDirect Cabin to help manage passenger data consumption during flight to better control overhead costs associated with in-flight connectivity. By using GoDirect Data Control, a service included with GoDirect Cabin, operators can save up to $100,000 per year, per aircraft, on their data costs depending on the activity of their passengers. In addition, HK Bellawings will also use GoDirect Access voucher cards to manage in-flight internet connections and data usage. The voucher card can provide passengers with a fixed amount of data and lets them purchase more, if needed.

“Hong Kong is an active business center and one of the main airline hubs in Asia,” said John Peterson, vice president, Services and Connectivity, Honeywell Aerospace. “As the only end-to-end connectivity solutions provider in the aviation market, GoDirect Cabin provides the tools needed by operators to manage and control their satellite communications and connectivity services, which can enhance the passenger experience and save operators money.”

GoDirect Cabin offers a comprehensive suite of scalable satellite connectivity services to meet nearly every need. This includes access to GoDirect apps and all the benefits of reliable in-flight connectivity thanks to its next-generation routers and routing software. These services give operators the flexibility and visibility into their current wireless services to make troubleshooting, networking and onboard data management an easy process.

To learn more about Honeywell’s GoDirect connectivity hardware, apps and services, visit Honeywell at ABACE 2019, booth B435 in Hall B, Shanghai, China, April 16–18.

GoDirect Cabin is part of Honeywell’s GoDirect family — the industry’s most complete portfolio of more than 50 value-adding aviation services and applications that provide operators, flight crews and maintenance teams with critical information to control their services and network.

About Honeywell

Honeywell Aerospace products and services are found on virtually every commercial, defense and space aircraft. The Aerospace business unit builds aircraft engines, cockpit and cabin electronics, wireless connectivity systems, mechanical components and more. Its hardware and software solutions create more fuel-efficient aircraft, more direct and on-time flights and safer skies and airports. For more information, visit or follow us at @Honeywell_Aero.


Honeywell ( is a Fortune 100 technology company that delivers industry-specific solutions that include aerospace products and services; control technologies for buildings and industry; and performance materials globally. Our technologies help everything from aircraft, buildings, manufacturing plants, supply chains, and workers become more connected to make our world smarter, safer, and more sustainable. For more news and information on Honeywell, please visit

Renata Gao
External Communications Specialist