It’s Reality Jim, But Not As We Know It!

March 24, 2016 | Author: Nick Maynard

Now I appreciate that I have rather adapted the famous Spockism from Star Trek. I have also quite possibly coined a new word - ‘Spockism’. However, I am a bit of a Star Trek fan and I thought it was a snazzy headline for my latest blog!

I should perhaps also clarify, that when I say I am a bit of a Star Trek fan, I am of course referring to the Enterprise of James. T. Kirk and Jean-Luc Picard – not the stuff that followed. Any how I digress.

The subject of my blog is actually Virtual Reality and how Honeywell has harnessed this revitalised technology to help us educate audiences worldwide about the many innovative and often revolutionary technologies which are making aviation safer, more efficient, more productive and ultimately more comfortable for passengers and pilots. Since we launched our first VR experience at MEBA in December 2014, we have immersed over 1,500 customers in one of six different virtual Honeywell worlds. We’ve taken our VR experiences to 15 cities worldwide, leveraged 3 different delivery platforms and generated over US$5 million in new business leads – and had a great deal of fun along the way.

For a marketer, VR is a game changer – a way to immerse the customer in a world of Honeywell technologies – telling the story and bringing the benefits of our solutions to life – the ultimate case of a picture being worth a thousand words. From the retrofit, mods and upgrades for business aviation cockpits and cabins, to commercial helicopter avionics, a virtual museum of Honeywell’s achievements to a virtual battlefield, these virtual reality tools are to quote one of our Senior VP’s - ‘changing the conversation.’

Nike, Heineken, The New York Times - just a few of the global brands looking to leverage this technology to engage with customers. The VR revolution is upon us and Honeywell has been at the forefront of the charge. As the VR technology evolves then the opportunities simply become more immersive and more compelling. Our Ovation Select VR experience utilises LEAP technology to allow the user to actually interact with the virtual environment through gesture control. The user is able to configure the business jet cabin to their specific requirements – just as if they were on-board their own jet.

Our VR experiences aren’t just limited to the tradeshow floor, we’ve also gone mobile – we’ve armed our sales team with Samsung Gear VR kits and also distributed thousands of Google cardboard googles to take our VR experiences direct to customers. So where do we go next? With VR there is literally no limit – are we going to boldly go where no one has been before – damn right we are!

To discover our Honeywell VR Experiences for yourself visit - Virtual Reality Apps by Honeywell 

And by the way, to all you Trekkies out there, I am aware that Spock never actually uttered those words in a Star Trek episode – however this is my new virtual reality – so please cut me some slack.

Nick Maynard

Nick Maynard

Marketing Communications Manager

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