Being in the communications and PR field for too many years to mention, creative new product launches and events always excite me, such as the buzz an Apple product can get with people sleeping overnight to get in line or attend their conferences or marketing, celebrity or viral stunts some companies do.
There are a handful of companies that do this very well. There are even fewer who can keep a secret on the details of their launch.
Today was one such occurrence that did both. More than 3,000 people attending a Gulfstream event in Savannah around new G500 and G600 planes that are planned. Gulfstream did a great job of creating fanfare -- and withholding a lot of the news details and maturity of their planes, which is really difficult to do from a PR standpoint these days.
Honeywell Aerospace (NYSE: HON) has been anxiously awaiting this announcement, as we are bringing first-ever Honeywell innovation to these great planes. In fact, Gulfstream’s flight deck called “Symmetry™" will include -- for the first-time ever – integrated Honeywell touch-screens that will be used for cockpit system controls, flight management, communication, checklists and monitoring weather and flight information.
This new approach reduces pilot workload while improving communications in a more natural and intuitive way. These new products are part of our company-wide Honeywell User Experience (HUE) initiative, and reflect the most integrated and streamlined flight deck in business aviation.
On top of that cool innovation, we have several other Honeywell technologies on board from what is one of the most expansive Aerospace product and services portfolio, in this case products from both our electrical (avionics) and mechanical businesses. A sampling includes synthetic vision, wireless connectivity, cockpit avionics, traffic and 3-D airport maps, and our auxiliary power units (APUs) and environmental controls.
What do these products do?
Honeywell’s SmartView synthetic vision system significantly improves the flight crew’s situational awareness by providing a large, 3-D color synthetic images
The touchscreens are fully integrated with cockpit and aircraft systems, providing advanced functionality in all aspects of the cockpit
2-D and 3-D airport moving maps, showing runways, taxiways, airport structures and signs at many airports, while in 3-D integrating the Synthetic Vision System for an “out the window” view of an airport
Cockpit display of traffic information presents the position of nearby aircraft equipped with ADS-B transponders on the flight deck multifunction display, giving the flight crew better awareness and understanding of airborne and surface traffic.
Wireless flight deck connectivity, enabling pilots and maintenance personnel to wirelessly transfer data files, such as terrain and navigation database updates, through a mobile app
Our popular HGT400 APU, providing electrical power while on the ground and in flight. This system is approximately 30 pounds lighter than the average APU in its class with industry-leading technological advancements, and integrates with the flight deck
Environmental control and cabin pressure control systems, integrated for a more comfortable, quieter experience for passengers while reducing workload for the crew
Congratulations to Gulfstream. We are excited about the “Possibilities of Flight" these new planes will bring.